10 Common Questions Buyers Ask Before Buying a Business

Buying a business is an important decision that requires careful consideration and thorough evaluation. To ensure you make a well-informed investment, it is essential to ask the right questions. Here are ten of the most common questions asked by potential business buyers:

1. How financially healthy is the business and how has it been performing?

Requesting financial reports, such as profit and loss statements, balance sheets, and cash flow statements from the past few years, is essential. Reviewing the historical financial performance, including revenue, profit margins, and expenses, helps you assess the business’s profitability and stability.

2. Where does the business make its money?

Identify the main revenue streams and assess their reliability and growth potential. Knowing how the business earns its income is crucial for understanding its sustainability and future prospects.

3. What challenges and risks does the business face?

Every business has its challenges. Learn about potential risks, such as market changes, regulatory issues, or operational problems. This knowledge helps you prepare for and mitigate these challenges.

4. What are the terms of the lease and condition of the business location?

Examine the lease agreement, including rent, duration, and any special terms. Additionally, evaluate the condition and suitability of the business premises. This ensures there are no hidden costs or restrictions that could affect the business’s operations.

5. How does the business market and sell its products or services?

Review the current marketing and sales strategies. Are they effective? Identify areas for improvement to ensure that the business can continue to attract and retain customers.

6. Who are the important employees and what do they do?

Identify key employees and understand their roles and contributions to the business. Their expertise and experience are often critical to the business’s success, and you want to ensure they remain with the company after the sale.

7. What is the plan for transitioning to new ownership?

Discuss the transition plan, including the timeline, key steps, and any support or training that will be provided. A well-thought-out transition plan ensures a smooth handover and continuity of operations.

8. What are the working capital requirements in addition to the purchase price?

Determine the amount of working capital needed to cover short-term liabilities and maintain smooth operations beyond the initial purchase price. This helps you avoid cash flow issues that could disrupt business activities.

9. What are the growth opportunities for the business?

Identify potential areas for growth and expansion, including new markets, products, or services. Understanding the growth prospects helps you evaluate the long-term potential and scalability of the business.

10. Why is the owner selling the business?

Understanding the reason behind the sale can reveal potential issues or opportunities. Is the owner retiring, relocating, or facing financial difficulties? This insight can help you gauge the urgency and legitimacy of the sale.


Asking the right questions can provide a comprehensive understanding of the business you are trying to buy. At First Choice Business Brokers, we are here to guide you smoothly through this complex process.

The above questions will vary depending on the nature of the businesses and the background of the buyers. Please seek professional advice before making a decision.