Our Company

First Choice is one of Victoria’s leading business brokerages. We specialise in the sale and purchase of all kinds of businesses and commercial properties. With over 23 years of experience in business brokerage, we are keenly aware of the impact the transition of a business can make on your life. We understand that every business is unique and that each client is looking to meet their particular requirements.

Why choose us

Our satisfied clients return to us time and again because with First Choice, you can count on:

  • Sound advice based on our broad and in-depth market knowledge in business sales
  • Strategic and innovative marketing tailored to get the results they want
  • The background of successful experience in business sales that our team of experts possess
  • Our active and extensive business network that fulfils their business needs
  • The highest level of service to take the stress out of business transfers
  • Well developed and established systems and procedures to help them reach their goals
  • Professionalism, integrity, honesty and discretion in all their business interaction with us

Our Mission

First Choice aims to develop and build the business to the highest level of excellence in the business brokerage industry. We constantly work to high standards so as to better provide you with comprehensive service that is both consistent and outstanding.

We make your best interests our priority and seek the best possible advantage in today’s business sales for you. We guide you every step of the way so that you can rely on us for a stress-free business transition.

With a philosophy centred on expertise, integrity, discretion and professionalism, we aim to get the best result for you, truly living up to our name as your First Choice in business brokering.

Our Team

Our brokers are some of Australia’s most experienced and successful specialist business brokers. All of them are qualified professional of the Real Estate Institute of Victoria (REIV) as well as the Australian Institution of Business Brokers (AIBB). Every member of our dedicated team is also fluent in at least one language other than English.

Many of our business brokers come from a background of business ownership themselves and are equipped with a wealth of experience in business sales. We have great empathy for our clients and driven by our deep commitment to you, we take the greatest pleasure in providing the best service and the greatest benefits of our knowledge and skills.

With customized strategies exclusively tailored for your business needs and an unwavering emphasis on bridging the gap between buyers and sellers, the First Choice team will guide you through the entire transaction process to minimize the potential stress a business transfer may bring to your life.

Our Services

Our experienced team is dedicated to providing you with the highest standard of service. Let us help you with:

  • Finding the right business to fulfil your needs
  • Appraising your business
  • Tailoring a marketing and advertising campaign for your business
  • Maintaining confidentiality in the handling of business sales
  • Qualifying and screening prospective buyers for inspections
  • Preparing the documents you need for the sale process
  • Handling deposit monies in strict adherence to the law (Estate Agents Act 1980)
  • Liaising with legal representatives of all relevant parties to facilitate the sale process
  • Negotiating a settlement that is satisfactory to both buyers and sellers

We look forward to helping you with your business needs.