Our Story

First Choice Business Brokers began as a dream back in 1996, when our Managing Director and Licenced Estate Agent, Kevin Lee, commenced work as a business broker in Balwyn, Melbourne. Kevin remained with the firm for nine years, before deciding to strike out on his own.In 2005 Kevin Lee opened First Choice Business Brokers, and things have grown exponentially since then. In the past 10 years, First Choice Business Brokers has grown from a one-man operation to a business employing 16 dedicated business sales specialists, and six full time support staff. First Choice Business Brokers is now one of the largest business brokerages in Victoria, and commands hundreds of business listings at any one time.

While Kevin Lee alone has over 19 years of experience in the business broking industry, amongst the First Choice Team we have over 85 years of business broking experience!

First Choice is distinguished from other business brokers by the diverse range of clients it serves. First Choice has maintained its original clients in the food and retail markets, while diversifying into other arenas, including manufacturing, wholesale, hotels/motels, medical centres, aged care facilities, childcare centres, registered training organisations, agricultural farms and large scale tourist ventures. First Choice Business Brokers sells everything, from small family ventures, right through to multinational big-brand names.

First Choice has no limit to its potential market. Clients are attracted to First Choice because it serves both the local and overseas markets. With decades of shared experience, the First Choice Team understand Australian buyers and sellers, and the Australian way of life and doing business. But with a Team of people drawn from all over the world, and from multiple language groups, we have a sound understanding of the needs of overseas buyers. In particular, with our networking and community links to Asia, especially China, we have access to large numbers of wealthy investors.

From humble beginnings, First Choice Business Brokers is now one of Australia’s premier business brokers, with a wealth of knowledge and experience, and global reach.

The First Choice Team keep abreast of market changes, by monitoring the media, and harnessing technology. Australia is also in an exciting phase, which offers buyers and sellers new markets, and new opportunities. You can rely on First Choice Business Brokers for reliable service and world-class knowledge when it comes time for you to move on to your next business venture.