General structure:
- Location
- Compulsory line
- Secondary line
- Features of premises
- Features of business
- Benefits of business
- Reasons for selling
Total 6-10 points, tailor the message to suit the target audiences.
TYPE indicates a keyword and aids in promoting our advertisements in people’s search results. See last page of document for list of key words.
| LOCATION Compulsory first line: ☐ This (lovely/well-presented/high turnover/busy/established/popular/bright/modern/attractive) (TYPE) is well located in (Melbourne’s/Victoria’s) (north/south/east/west). ☐ Beautifully/ideally situated (TYPE) along a busy commercial street/main road/in a bustling shopping centre/business district/industrial zone in (Melbourne’s/Victoria’s) (north/south/east/west). ☐ (TYPE) located in (Melbourne’s/Victoria’s) (north/south/east/west) (along a busy commercial street/main road/in a bustling shopping centre/business district/industrial zone). Secondary line (optional): ☐ Situated in the (SUBURB) area/not far from (SUBURB)/just a short drive from (SUBURB). ☐ Easily accessible via public transport. ☐ Great accessibility with (ample/sufficient/plenty of) parking space (right outside/nearby). ☐ Accessible via public or private transport with a (train/bus/tram) stop (right opposite/nearby/close by) and (ample/sufficient/plenty of) parking space. ☐ The business premises has high exposure (on a corner position/close to a supermarket/at the main entrance to a supermarket/train station/school/banks/Coles/Woolworths/supermarket/on a major arterial road). ☐ Positioned right opposite a train station/bus stop/school/supermarket/major amenities/major attractions. ☐ Exposed to (a high flow of traffic/heavy foot traffic). ☐ This business is in a (highly/densely) populated area. ☐ In an area of (high/rapid) population growth. ☐ In a wealthy suburb where customers have (high spending power/lots of disposable income). ☐ In a high-growth area, surrounded by (offices/residential housing/apartment complexes), providing (fantastic/excellent/promising) potential for future (growth/development/expansion). ☐ This business is located in an area popular with (office workers/students/industrial workers/tourists), providing a stable customer base, and a reliable source of income. |
| FEATURES OF THE BUSINESS PREMISES General ☐ This (TYPE) is on a long lease, with reasonable rent/low rent. ☐ This (TYPE) is on a long lease with (XYZ) years remaining on the lease. ☐ On a long, secure lease including options. ☐ A lovely (TYPE) shop with great working conditions. ☐ Premises is spacious, with a double frontage/approximately (XYZ) square metres in size. ☐ Spacious premises with approximately (XYZ) sqm of shop space/ and (XYZ) sqm of storage. ☐ Comfortable premises, with accommodation available/2/3 bedrooms and a living area/capable of being sublet for extra income (currently $XYZ per week). Accommodation has a separate/private entrance. ☐ Excellent living conditions. ☐ Newly renovated, just move right in! ☐ Renovated to a high standard – move right in! ☐ The premises is well-presented, clean and tidy. ☐ A very modern shop with tasteful design. ☐ Great attention to detail in the shop’s lovely/beautiful/attractive design. ☐ Impactful/memorable shop design that leaves a lasting impression. ☐ The premises has great security systems and cameras in place. ☐ The premises has a convenient loading area/bay. ☐ Equipment in nearly new condition. ☐ There is little/no direct competition in the nearby area. Food ☐ The premises is well-equipped, with a commercial kitchen/cool room/walk in freezer/large storage spaces. ☐ Shop décor creates an authentic and intimate café dining/restaurant experience. ☐ Premises would suit conversion to a different type of cuisine/business. |
| FEATURES OF THE BUSINESS General ☐ This (TYPE) is a stable business, supported by many loyal customers. ☐ This (TYPE) has (over/nearly 10) years of history with a loyal customer base. ☐ With (over/nearly 10) years of history, this (TYPE) has established an extensive, loyal customer base. ☐ Operating for (over/nearly 10) years, this (TYPE) is well-supported by a loyal customer base. ☐ Well-established brand operating for (over/nearly 10) years with incredible reputation. ☐ This is an established business, with a great/soaring/esteemed reputation and long trading history. ☐ This business is supported by a loyal customer base with many return customers. ☐ This business has fantastic potential, being located in a high growth area/rapidly developing suburb/surrounded by new housing developments/leaves room to introduce new product lines/could be improved by adding deliveries/different product lines/new styles of food. ☐ This business is on an increasing takings trend. ☐ All retail sales/no wholesale/no deliveries/no agency fees. ☐ Key staff are competent, reliable and friendly. ☐ Current team/staff are dedicated, friendly and professional. ☐ This (TYPE) has a unique/innovative business concept that attracts a growing customer base. ☐ This (TYPE) has an impressive social media following with great exposure. ☐ This (TYPE) has a well-designed website for increased exposure and accessibility. ☐ This (TYPE) has an excellent online presence with its own website and social media following. Food ☐ This (TYPE) is licenced to sell alcohol. ☐ Licenced to sell BYO alcohol/alcohol to (1AM). ☐ The spacious premises seats approximately (100) indoors /and (100) outdoors. ☐ Sells (XYZ)kg of coffee each week! ☐ Great potential to increase takings by expanding the menu/offering delivery services/extending trading hours. Franchise ☐ The business is part of a popular/well-known franchise with excellent brand visibility. ☐ Head office will provide full training/full support. ☐ Head office will offer support with training/marketing. |
| BENEFITS OF THE BUSINESS General ☐ This (TYPE) provides high profit margins. ☐ This (TYPE) has high turnover/offers a high income. ☐ Provides high profit margins from a good range of product/high sales in wine/high pizza sales/deliveries. ☐ Open for 5 day trade, Monday to Friday from (7)AM to (4)PM – get a great work life balance! ☐ Open for 6 day trade, with a rest day on (Sundays/Mondays). ☐ Short opening hours provide a great work life balance. Alternatively, open for longer hours to provide the potential for further increased takings! ☐ Currently semi managed/fully managed (TYPE), offering a great work life balance. Alternatively, takings have potential to increase by moving to an owner-operated business. Lots of potential here! ☐ The current owner only works part time in this (TYPE). ☐ No delivery services required with this (TYPE). ☐ Everything is supplied directly to the shop door. ☐ Very easy to operate, with good systems in place. ☐ This (TYPE) is very easy to run. ☐ Suitable for an investor or business migrant/family operator/husband and wife team/first time business owner. ☐ Capacity exists to increase takings if operated by a husband and wife team/owner operator. ☐ The current owner will provide full training to the buyer. / The current owner will stay on to assist in the transition. Food ☐ All products are pre-prepared, with only simple cooking required. ☐ This (TYPE) has a simple menu with little/no cooking required. |
| REASON FOR SELLING ☐ Operated by the same owner for the past (XYZ) years. / Now selling after many years held by the same owner. ☐ Now selling for the first time./ First time listed! /On the market for the very first time! ☐ Now selling due to the current owner’s retirement/family obligations/health issues/move overseas/relocation/other business commitments/change in immigration status/ partnership issues. ☐ Keen vendor. / Owner is keen to sell. ☐ Price is negotiable. |